At Cult Brands, we're passionate about providing our salon community with high-quality hair care products that not only deliver exceptional results but also prioritise ethical practices. That's why we're thrilled to announce evo's latest partnership with Plastic Bank, a revolutionary organisation tackling plastic pollution and poverty simultaneously.
WHY IT MATTERS
Let’s dive into the issue: Did you know that every year, a mind-boggling 8 million tonnes of plastic end up in our oceans? That’s like dumping one lorry of plastic into the sea every single minute. It’s a big deal for our marine life, our oceans, and our planet as a whole. Evo and Plastic Bank are teaming up to turn the tide on this issue in a big way.
Image Credit: @evohair
HOW @EVOHAIR AND PLASTIC BANK ARE MAKING A SPLASH
For every Evo retail bottle you buy, an equal amount of plastic is plucked from the environment. It’s as simple as that! Your purchase isn’t just about great hair—it’s about supporting a movement to clean up our planet and improve lives. Plastic Bank makes sure that the collectors who gather this plastic get fair wages and essential benefits like health insurance, work perks, school supplies, and even meal vouchers. It’s about creating opportunities where they’re needed most.
THE IMPACT SO FAR
Since linking arms with Plastic Bank, Evo has prevented over 2 million bottles from winding up in ocean-bound waters. That’s a whopping 42,800 kilograms of plastic! And it’s not just about the numbers—it’s about the 59 communities and 369 people whose lives have been positively impacted by this initiative. Each bottle of Evo you grab contributes to this incredible effort.
Image Credit: @plasticbank
By choosing evo hair care products, you're not just selecting high-performance formulas; you're actively contributing to a cleaner planet and supporting individuals building a brighter future.
DISCOVER EVO AT CULT BRANDS
Ready to join the movement? Dive into our lineup of Evo goodies and discover haircare products that not only make you look good but also do good. From nourishing shampoos to hydrating conditioners and styling essentials, Evo brings you salon-quality results with a conscience.
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